Digital Strategy

Digital Strategy

The main objective of the digital strategy is to promote you and make you known in the Web world. Your online presence can provide you with valuable insight into potential customers, what they are looking for, and how to meet their needs. It is essential to understand that digital marketing is constantly evolving.

Important: BE PATIENT, to develop your digital marketing strategy and make yourself known on the Internet, you will probably need a little time.

Digital marketing strategy in Montreal - ABCnumérique digital strategy
Digital marketing

Digital marketing to the rescue of companies, an innovative solution that increases visibility on the internet. Companies in all sectors are currently being challenged to improve their online presence. They want to increase efficiency and achieve its objectives, as well as maximize their revenues, reduce their costs and stimulate growth. So, digital marketing is an effective approach to guide you in achieving your challenges.

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Digital marketing: what is it?

Digital marketing or web marketing can be defined as the set of methods to analyze, predict and stimulate customer needs from the web environment. Several categories related to digital marketing can be defined:

  • the digital marketing strategy;
  • the creation of traffic;
  • performance analysis and;
  • loyalty.

Why should you implement a digital marketing strategy?

  • Promote your company on the web

Do you want to give your company a new dimension on the web and want your customers to talk about you? Help them by showing a professional image of your company.

  • Increase your visibility on the Internet

One of the greatest advantages of such visibility on the Internet is to benefit from the results of search engines (Google, Bing and Yahoo). Being online means that you will be visible when people connect and look for a company like yours.

  • Do not let your competition free the way 

Digital marketing offers many advantages to stay ahead of your competition. It allows you to build relationships on social networks, develop your sales on the web, attract new customers and retain your existing customers.

  • Know your clientele

How do consumers find your services and what they do on your website? Maintain a special relationship with them and anticipate their needs.

The goal of digital marketing

The main goal of digital marketing is to promote you and make you known in the digital world. To ensure that your strategic web marketing objectives are met, it is very important to evaluate your progress over time.

Digital email marketing

Digital email marketing is particularly effective in getting and keeping in touch with customers. Sending emails and special offers to customers can play a key role in your digital strategy, and allow you to build and strengthen your relationships with them.

But for your customers to read your e-mail, you must first get them to open the mail. The important thing here is to make a good first impression. Think about what customers see when they look in their inbox. Will your email make them want to go further?

Why ABCnumérique?

ABCnumérique is the digital solution in Montreal! Our mission is to provide our customers with an exceptional experience by providing them with the highest quality professional services, tailored to your needs and the latest digital marketing trends. In addition, we offer simple and measurable solutions in the complex web marketing universe, so no false promises.

Thus, when we design your digital marketing strategies, we guarantee the best price in Montreal and quality customer service.

Digital creativity and web design in Montreal - ABCnumérique digital strategy
Digital creativity

Put digital creativity at the service of your brand by giving a new life to your logo, business card, flyers, UX/UI design or corporate photography (individual business portraits, group photos, venues, corporate parties, office parties, etc.).

We guarantee a unique and human-centered user experience.

Web Analytics in Montreal - ABCnumérique digital strategy
Web Analytics

The objective of web analytics is to accurately study the behaviors and habits of your visitors on the website and mobile application. Web analytics is very important in a web marketing strategy. This work tool will bring out more strategic digital ideas (insights).

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The analysis of each of the website layers will answer specific questions about your website such as:

  1. WHAT: Analyze clicks;
  2. HOW MUCH: increase revenues; reduce costs and improve customer satisfaction/loyalty;
  3. WHY: experiment and test (A/B);
  4. WHY: the voice of the customer;
  5. WHAT OTHER: Analyze your competitors and your digital strategy (competitive intelligence).

The answers to these questions will help you find the treasure that will improve your business activity and digital strategy. So, this web analysis allows us to adapt your digital strategy to improve your online results.

Not convinced that you need web analytics? These are just a few more reasons.

You would know thanks to web analytics:

  1. Who is your audience on the Internet?
  2. The performance of your website;
  3. The origin of the Traffic; 
  4. Be alerted by email of specific events;
  5. Discover areas for improvement.

Using web analytics from Google Analytics and Facebook Insights, our web marketing team will help you:

  • Create the best GOALS: this will allow for finer analyses to be produced to describe customer behaviour;
  • Access interesting reports: page efficiency analysis; acquisition efficiency analysis; digital strategy analysis; analysis of the origin of the objective of web analytics is to precisely study the behaviors and habits of your visitors on the website. Web analytics is very important in a web marketing strategy. So, this regular analysis allows us to adapt your digital strategy to improve your online results; segmentation analysis; technological performance analysis, etc.;
  • Set up Alerts to save time;
  • Configure (build) a dashboard that answers the following question: "how my website is performing in terms of my business objectives and digital strategy";
  • Identify and focus on the most profitable segments of the business;
  • Monitor the Eight Analytical Web Metrics:
  1. Visits;
  2. Visitors;
  3. Time to visit a page;
  4. Duration of a website visit;
  5. Bounce rate;
  6. Exit rate;
  7. Conversion rates and
  8. Level of commitment.
Ergonomic analysis of a website in Montreal - ABCnumérique digital strategy
Ergonomic website analysis

The ergonomics of a website can be defined by its ability to effectively meet users' expectations and provide them with a comfortable navigation experience.

Nowadays, the user has become very intolerant of complicated websites. A website that does not perform ergonomically is guaranteed to lose profitability in terms of its business model and digital strategy.

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In this context, the ergonomic analysis of your website has become more important than ever. Our objective is to optimize the usability and efficiency of your web pages by performing a detailed analysis of the ergonomic principles.

Remember, every second counts. Your visitors will not stay long on your website, and they may read your text diagonally or not at all. But clear images, titles and navigation elements can help them quickly find what they are looking for before moving to another site.