Web Analytics — Know Exactly What Actually Works on Your Website
If it cannot be measured, it cannot be improved. We configure, we track, we analyze — you make highly profitable decisions.
Exactly how many visitors become paying clients? Which specific pages are actively driving prospects away? Where does your highest-converting traffic physically originate from? Without flawlessly configured web analytics, these critical questions remain expensive mysteries. ABCnumérique deploys Google Analytics 4 and Google Tag Manager with forensic precision, maintains strict Quebec Law 25 compliance, and delivers customized executive reports that empower you to aggressively scale your business.
Audit my current analytics
You have Google Analytics installed. But your data is utterly incomplete, factually inaccurate, or highly illegal under Law 25.
Simply having Google Analytics "installed" absolutely does not mean it is configured correctly. The vast majority of SMBs with GA4 deployed only measure raw, vanity traffic — not actual business conversions, not granular user behavior, and not the true ROI of their advertising spend. Furthermore, post-Law 25, a GA4 instance running without Google Consent Mode V2 is actively harvesting personal data without explicit consent — triggering severe regulatory liability.
- You have GA4 but deeply suspect the baseline data is fundamentally wrong
- You cannot accurately track real conversions (forms, valid calls, checked-out carts)
- You have zero visibility on which traffic source (Organic vs Paid) is driving actual revenue
- Your GA4 lacks Consent Mode V2 — meaning your tracking is currently illegal under Law 25
- You are still trying to use Universal Analytics (UA) which permanently stopped working in 2023
- You have no technical bridge to cross-reference your web data inside your CRM or BI tools
of Google Analytics installations on SMB websites contain severe configuration errors that completely falsify the reported data.
Simo Ahava — GTM & Analytics Audit Study, 2023
Flawless configuration. Absolute data integrity. Educated decisions.
Our Web Analytics architecture covers the absolute entirety of the measurement chain: deploying Google Tag Manager (GTM) as your foundational tracking container, executing a forensic GA4 configuration hard-coded to track only actions that generate revenue, integrating ad network pixels flawlessly, and enforcing strict Law 25 privacy compliance from day one. Every month, we distill this tidal wave of data into an executive brief that tells you exactly what to do next.
Diagnostic Analytics Audit (Week 1)
Forensic audit of your current GA4 perimeter: Data Streams, parameter mapping, and conversion viability. Aggressive Law 25 compliance check (verifying illegal pre-consent cookie farming). Identification of critical data gaps and tracking anomalies. Delivery of the diagnostic brief with a prioritized repair matrix.
GTM Deployment & GA4 Architecture (Weeks 2–3)
Deployment or deep-cleaning of Google Tag Manager. Complete GA4 architectural rebuild (Properties, Web Streams, Data Retention variables). Deployment of Google Consent Mode V2 (Law 25 compliance). Hard-coding primary business conversions (HubSpot forms, dynamic phone tracking, PDF downloads, Stripe checkouts). Connection mapping to Google Search Console.
Advanced Telemetry & Pixel Integration (Weeks 3–4)
Deployment of custom behavioral events (scroll depth, video engagement, specific button clicks). Creation of highly segmented Retargeting Audiences. Server-side or GTM-based integration of advertising pixels (Meta Pixel, LinkedIn Insight Tag, Google Ads Conversion Linker). Advanced E-commerce tracking (if strictly required).
Monthly Executive Briefing
Monthly consolidated web performance report (Volume, Source/Medium attribution, Conversion Rates). Deep-dive analysis of user friction paths. Identification of high-bounce dead zones and high-value landing pages. Delivery of actionable, hard recommendations for UI/UX improvements.
What you receive
Technical Tracking Architecture
- Google Tag Manager deployed (with fully documented tag architecture)
- Google Analytics 4 configured (Properties, Streams, custom parameters)
- Consent Mode V2 deployed (guaranteeing Law 25 cookie compliance)
- Google Search Console linked and data-verified
- Hard conversions configured (Forms, Calls, Bookings, Sales)
- Custom behavioral events mapped to your specific sales funnel
- Strategic Audiences and Segments natively built in GA4
- Advertising pixels safely integrated via GTM (Meta, LinkedIn)
Executive Monthly Reporting
- Monthly traffic acquisition report (Organic vs Paid vs Direct vs Referrals)
- Conversion attribution report (knowing exactly which channel drove the sale)
- User journey mapping (Entry node → Friction point → Conversion)
- Identification of lethal high-bounce pages leaking revenue
- Search Console velocity report (keyword impressions and CTRs)
- Monthly strategic recommendations (actionable changes, not just charts)
Compliance & Data Integrity
- Monthly automated Law 25 compliance sweeps (verifying Consent Mode remains active)
- Quarterly data sanitation audits (hunting for spam traffic or broken tags)
- Proactive configuration updates matched to Google's algorithm shifts
- Complete technical documentation of the tracking infrastructure
Questions fréquentes
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