Question 1

What is the true minimum budget required to run effective digital ads?

Accepted Answer

The minimum viable budget depends heavily on the platform and your industry competition. For Google Ads Search (text ads capturing active intent): a minimum media budget of $500 to $1,500/month is required simply to feed the machine learning algorithms enough data to effectively optimize your campaigns. Below $500/month on Google, the AI starves and underperforms. For Meta Ads (Facebook and Instagram): a budget of $300 to $1,000/month allows us to adequately test different audiences and creative assets. For LinkedIn Ads (Strictly B2B): LinkedIn is inherently the most expensive platform (CPCs are frequently 5 to 10x higher than Google), but the B2B audience quality is unparalleled. Expect a minimum of $1,000 to $2,000/month. Important Note: these are pure media budgets (the credit card charge paid directly to the tech giants). ABCnumérique's agency management fees are separate. Our core recommendation: attack one single platform with a sufficient budget rather than sprinkling a tiny budget across three different networks.

Question 2

What is the strategic difference between Google Ads and Meta Ads, and which one should my SMB choose?

Accepted Answer

Google Ads and Meta Ads target your consumers at two completely different psychological stages of the buying journey. Google Ads captures existing intent: your ad appears at the exact second someone types a search query actively looking for what you sell. "Corporate Accountant Montreal" or "Cybersecurity consultant SMB Quebec" — the purchase intent is incredibly high. It is ideal for services where the client already knows exactly what they need. Meta Ads (Facebook/Instagram) generates new demand: your ad interrupts users who perfectly match your ideal client profile, even if they weren't actively searching for your service today. It is ideal for highly visual products, aggressively building brand awareness, and lethal remarketing. For the vast majority of B2B and service-based SMBs in Canada, Google Ads delivers the fastest, highest ROI because it harvests pre-existing demand. We use Meta natively as a secondary weapon for remarketing (hunting down website visitors who didn't convert) and establishing brand dominance.

Question 3

How does Remarketing work and why is it so profitable?

Accepted Answer

Remarketing (or retargeting) is a highly aggressive tactic that serves targeted ads specifically to humans who have already visited your website or interacted with your brand — but left without converting (buying or calling). Here is the exact mechanic: A CEO visits your Managed IT services page but gets distracted by an email and leaves without filling the form. A tracking cookie (or cookieless audience signal) silently tags them as a "Warm Lead." Over the next 14 days, your specific ad follows them across Google, Facebook, and major news websites. The ad copy is highly contextual: "Still thinking about securing your IT network? Claim your free audit today." Remarketing consistently yields the absolute highest ROI of any advertising tactic because you are only paying to talk to people who already know you and showed measurable intent. Conversion rates are typically 200% to 300% higher than standard cold prospecting. Note: remarketing must be strictly engineered to comply with Law 25 (mandating explicit cookie consent).

Question 4

How do you guarantee our advertising tracking complies with Quebec Law 25?

Accepted Answer

Digital advertising relies entirely on tracking technologies (Pixels, Cookies, Conversion APIs) that actively collect the personal data of your website visitors. Quebec Law 25 heavily regulates exactly how this data can be legally harvested. The mandatory compliance requirements for your digital ads are: Explicit Prior Consent: you cannot fire any non-essential marketing cookie (Meta Pixel, LinkedIn Tag, Google Ads Tag) before the user physically clicks "Accept" on your consent banner. Google Consent Mode V2: Your GA4 and Google Ads architecture must be hard-coded to respect the consent signals sent by the banner. If the user declines, the tags must dynamically adjust to transmit cookieless, anonymized pings only. Updated Privacy Policy: Your legal documentation must explicitly declare the use of advertising pixels and list the tech vendors. ABCnumérique engineers this entire compliance architecture directly into your campaign setup, ensuring you remain legally protected without destroying your tracking data.

Question 5

How long does it take before we see real ROI from digital ads?

Accepted Answer

Unlike SEO, which takes 3 to 6 months of grinding, digital advertising can generate revenue within the very first week. However, the first 14 to 30 days are considered the "Algorithmic Learning Phase." During this time, the AI bidding engines inside Google and Meta are aggressively testing different user profiles to figure out exactly who converts best. During this chaotic phase, the Cost Per Acquisition (CPA) is almost always higher than its eventual baseline. By Week 5 or 6, well-architected campaigns exit the learning phase and begin delivering stable, highly predictable lead volumes. By month 3, we have accumulated enough statistical data to ruthlessly optimize the budget and scale what works. Our rule is absolute: commit to a minimum 3-month cycle before passing final judgment on the ROI of a new platform.

Question 6

Can a local SMB actually compete online with a small budget?

Accepted Answer

Yes, structurally — if the strategy is violently precise. If you throw a $1,000 monthly budget at broad national keywords, you will be crushed. Here is the playbook for small budgets: 1. Isolate one platform: we funnel 100% of the budget into Google Ads Search to capture existing high intent. 2. Hyper-Local Geo-Targeting: we strictly geofence the ads. If you are an IT firm in Laval, the ad absolutely never shows to a CEO in Quebec City. 3. Long-Tail Keyword Harvesting: we never bid on expensive vanity keywords like "IT Support." We bid on highly specific, cheaper queries like "Law 25 IT compliance consultant Laval." 4. Remarketing Dominance: we dedicate 20% of the small budget solely to remarketing because closing a warm lead is significantly cheaper than buying a cold one. With extreme precision, a small budget can utterly dominate a small geo-radius.

Digital Advertising — Every Dollar Tracked, Measured, and Optimized

You are buying digital ads without knowing exactly what they return.

Strategic campaigns. Rigorous tracking. Proven ROI.

Audit & Advertising Strategy (Week 1)

Tracking Infrastructure (Week 2)

Campaign Creation & Launch (Weeks 3–4)

Relentless Optimization (Monthly)

What you receive

Strategy & Tracking Foundation

Campaign Management

Optimization & Reporting

Questions fréquentes

This service naturally pairs with

Web Analytics (GA4 & GTM)

Business Intelligence & Dashboards

Website Creation & Redesign

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