Social Media & Content — Because Being Present Isn't Enough Anymore
You know you should be posting on LinkedIn. But you simply do not have the time. We write, we design, we publish, we engage — you harvest the market authority and the leads.
Social media has evolved into an absolute baseline operational requirement for modern SMBs. But maintaining a social presence without a ruthless strategy, without publishing consistency, and without measuring the ROI generates massive team fatigue with zero financial return. ABCnumérique architects your complete content strategy, produces your high-end publications, and manages your community — transforming your social feeds from an administrative chore into a highly effective client acquisition engine.
Audit my social presence
You post irregularly, without a clear narrative, and you have no idea if it actually generates revenue.
The vast majority of SMBs maintain a social media presence that looks precisely like this: A random post every three weeks, usually when the marketing intern remembers to do it, covering entirely disconnected topics with zero narrative thread. Valuable prospect comments and direct messages sit unanswered for days. And at the end of the fiscal quarter, nobody on the executive team can prove if the effort generated a single paying client.
- Your publishing cadence is deeply inconsistent — sometimes dying for weeks
- Your content yields zero engagement and fails to trigger inbound inquiries
- You lack a strict editorial calendar — every single post is a last-minute improvisation
- Prospect comments and private DMs are ignored because nobody is monitoring the inbox
- You cannot mathematically prove if social media is aiding your client acquisition
- Your visual brand identity is fractured and looks amateurish across different posts
of consumers and B2B buyers actively audit a company's social media presence before making a final purchasing decision or initiating contact with the sales team.
CEFRIO — Digital Consumer Trends in Quebec, 2023
A strategic narrative. Relentless consistency. Measured impact.
Our social media management architecture controls the absolute entirety of the content lifecycle: from defining the core editorial strategy, to producing the high-end raw assets (copywriting, custom graphics, carousels), to executing the strict publishing calendar, and actively managing community engagement. You simply review and approve the content in advance — we violently execute the rest.
Diagnostic Audit & Strategy (Weeks 1–2)
Forensic audit of your current social footprint (profile health, historical engagement rates, competitor positioning). Hard selection of the primary platform vectors (e.g., exclusively attacking LinkedIn for B2B). Definition of the corporate Tone of Voice and narrative pillars. Development of the 30-day master editorial calendar.
Asset Production (Monthly Cycle)
Monthly creation of 8 to 16 high-impact publications (long-form copy, custom branded visuals, educational carousels). Submission to the client via our approval portal (you have absolute veto power before anything goes live). Platform-specific format adaptations (e.g., resizing and rewording the same core idea for both LinkedIn and Instagram).
Publishing & Community Management
Flawless execution of the publishing calendar (timing posts exactly when your specific audience is online). Active community management (replying rapidly to public comments and triaging private DMs). Continuous industry monitoring to hijack trending topics relevant to your niche.
Performance Analytics (Monthly)
Delivery of the monthly Social Performance Brief (Total Reach, Engagement Rates, Follower Velocity, Outbound Clicks). Deep analysis identifying exactly which content formats drove the most action. Strategic recalibration of the following month's calendar based strictly on data.
What you receive
Strategy & Editorial Roadmap
- Forensic audit of existing social media footprint
- Selection of priority platforms based strictly on audience data
- Documented Editorial Guideline (Content pillars, tone, acceptable formats)
- Rolling 30-day master editorial calendar
- Custom-designed visual templates (perfectly mirroring your brand identity)
Content Production & Distribution
- Monthly batch of publications (8 to 16 posts depending on tier)
- Expert copywriting (flawless French and/or English)
- High-end visual asset creation (Carousels, branded quotes, infographics)
- Native formatting adjustments for LinkedIn, Facebook, and Instagram
- Seamless client approval workflow prior to publication
- Algorithmic scheduling logic optimized for maximum reach
Community Management
- Professional replies to public comments (SLA response times)
- Triage and routing of private Direct Messages (DMs)
- Immediate flagging of hostile comments or PR risks
- Active brand monitoring across social ecosystems
Analytics & Reporting
- Monthly Executive Social Report (Reach, Engagement, Growth)
- Identification of top-performing content formats
- Strategic recommendations for the upcoming content cycle
- Direct integration of social traffic data into your web analytics (GA4)
Questions fréquentes
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